Because color has such strong emotional appeal, it is extremely important
to choose well when coloring personal care products. The wrong color can wreck
the best marketing campaign. In some cases the wrong color, since it is a chemical
additive to the product could create unexpected and unpleasant reaction
when used on certain areas of the body. Pylam can help you avoid dire consequences
by drawing on their long experience and ongoing research program to make sure
your personal care products are both safe and pleasant to use.