Because color has such strong emotional appeal, it is extremely important to choose well when coloring personal care products. The wrong color can wreck the best marketing campaign. In some cases the wrong color, since it is a chemical additive to the product  could create unexpected and unpleasant reaction when used on certain areas of the body. Pylam can help you avoid dire consequences by drawing on their long experience and ongoing research program to make sure your personal care products are both safe and pleasant to use.